Giving the Etsy Shop a Facelift

I noticed this week that Etsy changed their home page layout a bit by adding a shop image and a photo of the shop owner. That inspired me to take a fresh look at the overall branding of my shop Curious Portraits which I have changed several times over the five years it has been open and I thought it was due once again for a facelift. I thought it would be nice to emphasize the Victorian theme of the portraits themselves and put the images inside black decorative frames. I can still change the images within the frames for the holidays or when I want to promote a particular new portrait. For now I went back to my sepia toned Cat Dandy which I still feel is still representative of the shop as a whole. I added in a black border that reminds me of old fashioned visiting cards and mourning stationary.  I still love the mixture of script and regular type but I thought the title needed to be bolder and the rest of the text sans serif to make it slightly more readable at a small scale.

For the banner I added a soft grey ground to stand out a bit against the white page but for the bio card, which accompanies each sale, the shipping label and the business card I thought a white ground kept it more legible.

Below shows the old branding. I'd love to know if you think it was an improvement!

Curious Portraits by Lisa Zador-old branding


Victorian Sock Monkey

I just received an interesting portrait commission that I am very eager to begin.  A lovely customer from my Etsy shop Curious Portraits, contacted me about painting a portrait for her nephew of his beloved sock monkey but in full victorian dress!  She loved my original sock monkey portrait whose model was my dear friend Keith's vintage childhood toy. She also loved my Cat Dandy portrait and wants me to take my inspiration from the two paintings.  I love doing portraits that will be given as gifts because I always feel so much love behind them.  It will be a surprise Christmas gift so I have plenty of time to finish it!